Collaboration with H&M
Fashion industry is a powerful tool for creating a new philosophy around the most important issues and with sustainability being the focus of this project the final artistic piece was created viewing this topic through the lens of the creator. Fashion and art have always been deeply connected, but there is a fine line dividing them. I was given an opportunity to view mass-market items and see their value through the customer's perspective and the prism of painting and sculptural work. The harmonious colour palette was achieved through the challenging process of re-working and deconstructing the initial chaotic variety of colours from H&M box.The key idea of this project is an effort to change the standard view on our casual wardrobe and re-giving a new life to the clothes in a new format.